Omnichannel customer
feedback collection and management

Candid customer input highlight opportunities to optimize customer experience management strategy and grow your business.

Reach your customers where they are

Consumers value flexibility. With SoGoCX, meet customer demand by providing multiple channels for feedback. That way, you have more opportunities to collect the information you need, and your customers will appreciate the ability to reach out to you from anywhere, at any time. It’s a win-win.

Capture customer feedback across multiple channels

Your customers are the lifeblood of your business. That means it’s crucial to monitor how they feel about your company or your products and services. And the best way to get a true sense of customer sentiment is through feedback collection through a variety of channels, including:

Online surveys

Drop a quick link into any post, site, or message to collect feedback everywhere.


Reach out directly to participants through personalized email invitations.

Customer feedback forms

Embed forms in your app, on your website, or anywhere you like.

Social media

Match the tone and style of your brand on channels both fun and professional.

Text messaging

A quick SMS can be the key to collecting on-the-spot feedback.

QR codes

No contact info? Invite participants scan a code for contact-free feedback.

SoGoCX gives you the tools you need to collect valuable feedback from your customers across multiple channels – and more feedback translates to better insights.

Feedback collection made easy

From email invitations to quick SMS invites or embedded forms (and much more), SoGoCX offers dozens of distribution options to meet your customers on their preferred channels—and gather more reliable data more quickly.

A comprehensive platform to keep the lines of communication open

Create a flexible, dynamic relationship with your customers through SoGoCX.

Success Story

Find out what you need to know from those who know

There’s no replacement for feedback. Without it, your company is operating in the dark. Worse yet, if customers can’t find a way to let you know that they have a problem, they’ll turn to your competitors – and be sure to let their friends know.

Customer feedback provides the data points you need to make intelligent business decisions—whether that means small course adjustments or visualizing potential problems down the road. Collecting customer feedback is the surest, most reliable way to keep your business on track.

What our customers have to say

“Most user friendly platform”

I really appreciate how customizable SoGoSurvey is as a whole from the various question types to reporting to being able to easily replicate past surveys and tweak/update them as needed. Definitely the most user friendly platform I’ve used to date. Last, but certainly not least, we also appreciate the generous nonprofit discounts also available at each subscription level.

Sarah Keller

Senior Associate, Strategic Communications
International Council on Clean Transportation

“Deliver a complex survey in a user-friendly format”

"As an analyst at American Association of Critical-Care Nurses, I create in-depth customer surveys on our educational programs. I love SoGoSurvey's advanced branching tools. They help me deliver a complex survey in a user-friendly format and still get the detailed information I need."

Tracey Birosak

American Association of Critical-Care Nurses

“Amazing support”

"Amazing support, robust enterprise-grade survey platform. I have been very pleased with the automation and process improvement that SoGoSurvey has enabled our team over our previous provider. It’s really a night and day difference. When we have needed changes or have had issues, the team always does their best to quickly address them effectively. Highly recommend."

Jackson Troxel

Healthiest Employers® Program Manager

“I get the detailed information I need.”

"All of your customer properties such as Customer Information, Action Buttons, Timeline, and Categories are on the ticket—no more switching between different systems to find the information you need."

Jackson Troxel

Healthiest Employers® Program Manager

“The most user friendly platform.”

"Gather customer feedback—whether in the form of questions, compliments, concerns, or suggestions—from multiple channels, including your company app, SMS, social."

Jackson Troxel

Healthiest Employers® Program Manager

“Amazing support”

"Every ticket in SoGoConnect is assigned a category, based upon your industry. You can instantly see the status of every conversation—whether additional follow-up is needed or if an issue has been satisfactorily resoled."

Jackson Troxel

Healthiest Employers® Program Manager

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